Conscious Hip Hop

Conscious hip hop is a subgenre characterized by its thought-provoking lyrics, often addressing social justice, personal empowerment, and introspection. Musically, it typically features complex rhyme schemes, jazz-infused instrumentation, and live instrumentation, such as soulful samples and Afrobeat rhythms. Emerging in the late 1980s, conscious hip hop gained momentum in the 1990s with the rise of artists who sought to challenge mainstream hip hop's focus on materialism and gang culture. This genre's cultural significance lies in its ability to spark critical thinking, self-reflection, and activism, resonating with a generation seeking authenticity and substance. Drawing from jazz, funk, and spoken word, conscious hip hop distinguishes itself from gangsta rap and commercial hip hop through its emphasis on lyrical depth and musical experimentation. Its impact can be seen in contemporary hip hop, with many artists incorporating conscious themes and jazz-influenced production into their work.

WHAT IT DO? (feat. Costa Cashman)

Fern.•

Costa Cashman

Single - Released June 14, 2025