Cumbia villera is a subgenre of cumbia that originated in the shantytowns (villas miseria) of Argentina during the late 1990s and early 2000s, characterized by its raw and expressive lyrics that often reflect the struggles and the lifestyle of the urban poor. Infused with a rebellious and street-wise aesthetic, the music combines traditional cumbia rhythms with Argentine folk elements and sometimes includes electronic beats, creating a vibrant, dance-oriented sound. Lyrically, cumbia villera can be gritty and confrontational, touching on themes such as social injustice, poverty, and substance abuse, while also celebrating camaraderie and local identity. The genre's raw authenticity and buoyant energy have propelled it beyond its localized beginnings, earning a broader audience and influencing various artists within the Latin music scene.
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