Cumbia is a vibrant Latin American music genre characterized by its infectious, syncopated rhythms, typically in 4/4 time, and often featuring a prominent accordion or keyboard melody, accompanied by driving percussion, guitars, and bass. Originating in Colombia in the 1940s, cumbia evolved from traditional folk styles, incorporating African and indigenous influences. By the 1960s, cumbia had spread throughout Latin America, becoming a staple of tropical music. It gained massive popularity in the 1970s and 1980s, particularly in Mexico and Colombia, with its catchy hooks, romantic lyrics, and energetic beats captivating a wide audience. Cumbia has had a profound cultural impact, serving as a symbol of national identity and social unity. Its fusion of traditional and modern elements has influenced other genres, such as salsa, reggaeton, and Latin rock. Notably, cumbia's distinctive "sonido costeño" (coastal sound) and use of Colombian and Mexican folk instruments, like the gaita and requinto, set it apart from similar styles.

Not Giving Up (Jesse Bravo Remix)

Jesse Bravo

Single - Released November 15, 2024