Deep funk ostentação, sometimes simply known as "funk ostentação," is a subgenre of Brazilian funk originating from São Paulo in the early 2010s. It is characterized by its lyrical content, which focuses on a lavish lifestyle, including references to luxury brands, expensive cars, and parties, showcasing the desires and aspirations of youth arising from urban communities. The beat is usually bass-heavy and rhythmically complex, drawing influence from Miami bass and other electronic music. With a slightly slower tempo than Rio's frenetic funk carioca, deep funk ostentação allows for a smoother, more swaggering performance style, meshing well with the ostentatious themes. Artists in this genre are known for their provocative music videos and performative bravado, both of which play crucial roles in portraying the extravagant life this genre glorifies.
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