Experimental pop is a genre characterized by its unconventional approach to traditional pop music, often incorporating electronic and avant-garde elements. Defined by its use of distorted synths, glitchy beats, and unorthodox vocal processing, experimental pop pushes the boundaries of melody and form. Emerging in the 2000s, the genre gained momentum in the 2010s, particularly among underground and online communities. Experimental pop is notable for its cultural significance, reflecting the anxieties and fragmentation of the digital age. Drawing from influences such as hyperpop, industrial, and ambient music, experimental pop often subverts expectations of traditional pop's catchiness and accessibility. Its willingness to experiment and disrupt conventions has led to a unique sound that is both disorienting and captivating, setting it apart from more mainstream pop styles.

Red In The Desert

Boris Brejcha•

Poppy Baskcomb

Single - Released October 31, 2025