Hyperpop is a genre characterized by its frenetic energy, experimental production, and genre-bending fusion of styles. Emerging in the mid-2010s, hyperpop drew from a diverse range of influences, including electronic dance music, pop, hip-hop, and emo, creating a distinctive sound marked by rapid-fire rhythms, distorted synthesizers, and auto-tuned vocals. Key to its development was the internet and social media, which facilitated collaboration and dissemination among artists, leading to a proliferation of hyperpop communities and styles. The genre's peak popularity in the late 2010s and early 2020s coincided with a growing desire for avant-garde and experimental sounds, as well as a nostalgia for early 2000s pop culture. Hyperpop's cultural significance lies in its blurring of genre boundaries and its democratization of music production, allowing artists to push the limits of creativity and expression. Distinguishing hyperpop from similar styles is its emphasis on maximalism, eclecticism, and a playful disregard for traditional notions of "good taste."

In Between

Nija•

Jordan Adetunji

Single - Released January 16, 2026