K-pop boy groups are a dynamic and highly produced genre, characterized by infectious hooks, synchronized choreography, and a blend of genres like pop, rock, hip-hop, and electronic dance music (EDM). Emerging in the 1990s, this genre gained global momentum in the 2010s, driven by the rise of social media and online platforms. K-pop boy groups typically feature highly stylized music videos, elaborate live performances, and a distinctive sound that combines addictive melodies, energetic beats, and versatile vocal styles. With their meticulously crafted image and intense fan engagement, these groups have become cultural ambassadors for South Korea, promoting a unique blend of traditional and modern aesthetics. By incorporating elements from various styles, such as jazz, classical, and R&B, k-pop boy groups have created a distinct sound that appeals to a broad, international audience, setting them apart from other pop genres while drawing inspiration from global musical trends.

Confessions (feat. HEESEUNG & JAKE of ENHYPEN x Paul Russell)

Flo Rida•

ENHYPEN•

Paul Russell

Single - Released January 10, 2025