K-pop is a vibrant, highly produced genre characterized by catchy melodies, synchronized choreography, and a distinctive blend of genres such as pop, rock, hip-hop, and electronic dance music. Emerging in the late 1990s, K-pop gained significant popularity in the 2010s, particularly among younger generations, through the rise of social media and online platforms. This era saw the global breakthrough of K-pop, with groups like BTS and BLACKPINK achieving unprecedented international success. K-pop's cultural significance lies in its unique fusion of traditional Korean music elements with modern styles, showcasing the country's dynamic musical evolution. The genre's signature sound often features bright, pulsing rhythms, layered vocal harmonies, and intricate dance routines, setting it apart from Western pop and other Asian pop styles. With its highly stylized visuals, elaborate music videos, and fan-engaged culture, K-pop has become a global phenomenon, captivating audiences with its infectious energy and sleek, modern aesthetic.

The 3rd Digital Single BRUISE

8TURN

Single - Released January 28, 2026