Korean R&B is a dynamic and soulful genre that merges traditional R&B elements with South Korea's unique pop sensibilities. The genre features smooth vocals, introspective lyrics, and a blend of hip-hop beats and lush soundscapes, often infused with a blend of Korean traditional instruments and modern production techniques. Artists within this space like Beenzino, Jay Park, and Crush indulge in themes of love, passion, and personal growth, delivering their messages with a mix of Korean and English lyrics. The genre maintains a delicate balance between the groove-centric foundations of classic R&B and the electronic flourishes found in contemporary pop, creating a sound that is both familiar and distinctly Korean. This musical style is constantly evolving, driven by the innovative approaches of artists who are not afraid to experiment and weave in their cultural identity.

High roller

SUMIN

Single - Released October 29, 2025