Korean Superband

The "Korean superband" genre is an emerging musical trend characterized by groups that blend the captivating aesthetics and engaging personalities of K-pop with authentic band dynamics, showcasing live instrumentation and raw vocal talent. Rooted in South Korea's rich pop culture, these bands often incorporate diverse influences such as rock, indie, and ballad to create a distinctive sound that resonates with both domestic and international audiences. The genre places a strong emphasis on musicianship and artistry, as seen through emotionally driven performances and songwriting. Each band brings its own unique flavor to the genre— from the emotive storytelling of Hoppipolla to the lively pop-rock sound of LUCY— creating a vibrant tapestry that underscores the versatility and depth of the Korean music scene beyond the conventional K-pop paradigm.

Lovers

Isaac Hong

Single - Released January 24, 2025