NZ pop is a genre characterized by its eclectic blend of indie, electronic, and folk elements, often featuring lush vocal harmonies, minimalist beats, and introspective lyrics. Emerging in the early 2010s, NZ pop drew from the country's rich indie and folk traditions, while incorporating international influences. The genre gained momentum around 2013-2015, with artists pushing the boundaries of pop music. NZ pop's cultural significance lies in its reflection of the country's unique cultural identity and its ability to export this distinctive sound globally. The genre's atmospheric soundscapes, introspective themes, and genre-bending approach set it apart from other pop styles. Its relationship to indie and electronic music is evident in its use of synthesizers, drum machines, and experimental production techniques. With its moody, introspective vibe and genre-pushing approach, NZ pop has carved out a distinct niche in the global music landscape.

Crazy To Love

Lee Mvtthews•

Ruth Royall

Single - Released December 6, 2024