Pinoy R&B, a fusion genre hailing from the Philippines, melds the smooth, soulful elements of traditional R&B with the distinct cultural reverberations of Filipino music. The genre encapsulates a variety of emotional landscapes, often characterized by heartfelt lyricism, melodic hooks, and a laid-back groove that speaks to the urban experience within the archipelago. Contemporary elements such as electronic production and hip-hop beats are not uncommon, offering a modern twist that resonates with a younger audience. Artists like Ysanygo, Just Hush, and Alisson Shore are torchbearers of the movement, seamlessly integrating Tagalog and English in their verses, and representing a unique voice that reflects the vibrant and sentimental storytelling of the Filipino people, all while pushing the boundaries of the traditional rhythm and blues to create a signature Pinoy R&B sound.

It's Going Down (feat. MBNel)

O SIDE MAFIA•

BRGR

Single - Released April 11, 2025