Pop R&B is a genre characterized by its sultry, atmospheric soundscapes, often featuring syncopated rhythms, minimalist electronic beats, and lush, melodic synthesizers. Emerging in the 2010s, pop R&B evolved from the urban R&B of the 1990s and 2000s, incorporating elements of indie rock, electronic, and hip-hop to create a distinctive, contemporary sound. The genre's popularity peaked in the mid-2010s, with its introspective, emotionally charged lyrics and soulful, falsetto-infused vocals resonating with a generation of young listeners. Pop R&B drew from the sensual, slow-burning traditions of classic R&B, while also embracing the experimental, genre-bending spirit of indie and electronic music. Notable for its emphasis on atmospheric production and emotive vocal delivery, pop R&B carved out a unique niche in the musical landscape, providing a platform for artists to explore themes of intimacy, vulnerability, and self-discovery.

Believe

Lily Massie•

Arin Ray

Single - Released December 5, 2025