Pop Urbaine

Pop urbaine is a genre of French music characterized by its fusion of hip-hop, R&B, and electronic dance music elements. Emerging in the 2010s, it is marked by catchy hooks, heavy use of auto-tune, and a blend of melodic rap and sung vocals. The genre's sound is often defined by its minimalist, atmospheric production, incorporating 808 drums, synthesizers, and often, a laid-back tempo. Born out of the French urban landscape, pop urbaine reflects the cultural diversity and social realities of contemporary France, tackling themes of love, relationships, and street life. This genre is closely tied to the broader French rap and R&B scenes, while also drawing influences from international styles like American trap and Afrobeats. What sets pop urbaine apart is its unique blend of introspection and hedonism, as well as its ability to balance mainstream appeal with underground credibility, resonating with a generation of young French listeners.

TOUCHÉ

GIMS•

KeBlack

Single - Released April 11, 2025