Viral pop is a genre characterized by catchy, emotive, and often introspective soundscapes, typically featuring acoustic-driven instrumentation, minimalist electronic production, and heartfelt vocal performances. Emerging in the mid-2010s, viral pop drew from indie-folk, electronic, and pop traditions, leveraging social media platforms to reach a global audience. With a focus on relatable, confessional lyrics and soaring vocal melodies, viral pop resonated with a generation seeking authentic, emotional connections. Artists associated with the genre often blend introspective songwriting with radio-friendly hooks, creating a distinctive sound that balances vulnerability with commercial appeal. This genre's DIY ethos and emphasis on online sharing have democratized music creation, allowing artists to build massive followings and blur the lines between mainstream and underground success.

Holy Water EP

Gavin James

Ep - 4 Tracks - Released December 19, 2025