Viral Rap

Viral rap is a genre characterized by its concise, hook-driven song structures, often featuring repetitive, catchy melodies and simplistic, yet effective, drum machine patterns. Emerging in the mid-2010s, viral rap gained momentum on social media platforms, particularly TikTok, where artists leveraged their online presence to build massive followings. This genre's cultural significance lies in its democratization of music creation, allowing artists to produce and distribute music with unprecedented ease. Viral rap's sound is distinct from traditional hip-hop, with its emphasis on brevity and internet-friendly production. Notably, it often incorporates elements of cloud rap, emo, and pop, resulting in a unique blend of melodic flows, emotive lyrics, and experimental instrumentation. Overall, viral rap's impact lies in its ability to bridge the gap between online fame and mainstream success, redefining the music industry's traditional models of artist development and discovery.

It's On

Rubi Rose

Single - Released July 25, 2025