**Florence Arman** is a Vienna-born singer-songwriter who charmed her way into the indie-pop scene with raw, relatable storytelling and a DIY spirit. Known for her witty lyricism and cozy, folk-tinged sound, she first gained traction by posting candid covers and original tracks on YouTube, building a loyal following drawn to her unfiltered charm. Her 2019 debut EP, *Hello Florence, How Are You?*, showcased her knack for turning everyday awkwardness and heartache into bittersweet anthems, a vibe she’s kept alive in recent releases like the introspective *Love’s The Worst EP* and the playful “New Pair Of Shoes.” Whether she’s dissecting failed flings in “Stupid Heart” or serving up tongue-in-cheek life observations in “Good Girls,” Florence’s music feels like a late-night chat with your most honest friend—complete with acoustic strums, cheeky punchlines, and the occasional synth-pop detour. Offstage, her quirky, self-made music videos and collaborations (like teaming up with electronic acts VIZE and Filous) prove she’s as versatile as she is authentic.
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