JOA is the musical project of Norwegian singer-songwriter and producer Joakim Harestad Haukaas, known for crafting moody, introspective indie-pop with sleek electronic textures. Emerging in the late 2010s, he’s built a following with his bittersweet lyricism and atmospheric soundscapes, blending vulnerable storytelling about love, loss, and self-discovery with minimalist production. Tracks like "Lose You," "Golden Years," and "A Little Kinder" showcase his knack for pairing haunting melodies with deeply personal narratives, often exploring the tension between emotional rawness and polished synth-driven beats. While keeping a relatively low profile publicly, JOA’s steady stream of releases—including recent singles like "Previous Problems" and "Let Go"—has cemented his status as a compelling voice in Scandinavia’s alt-pop scene.
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