Froid is a contemporary Brazilian rapper and songwriter who has carved out a significant place in the music industry with his distinctive lyrical style and unique delivery. Emerging as a powerful voice in the Brazilian hip-hop scene, Froid, whose real name is Rafael Sales, began to gain national attention in the mid-2010s. He initially captured the interest of audiences with his profound and introspective lyrics, often touching upon social issues, personal struggles, and philosophical musings, amidst the backdrop of Brazil's vibrant but complex societal canvas.
His recent releases such as "Pecado #4" and "CINZEIRO" showcase his versatility and continued evolution as an artist. Froid's music often blends traditional hip-hop beats with elements of jazz, soul, and other genres, creating a sound that is both fresh and nostalgic. The live album version of "O Florista (Ao Vivo)" indicates his ability to create a captivating atmosphere in live performances, which is appreciated by fans and critics alike. With a solid fanbase and a reputation for thought-provoking content, as seen in tracks like "Guatemala" and "Montanha dos Bruxos," Froid continues to shape his identity as an influencer in the Brazilian music sphere. His work, including "Flores em Balneário" and the electric performance in "Hip Hop Machine #12," not only cements his status as an artist to watch but also contributes to the rich tapestry of contemporary Brazilian hip hop.
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