Big Data is an electronic music project created by American producer Alan Wilkis, known for its thematic focus on data privacy, internet culture, and the relationship between humanity and technology. Emerging onto the music scene with the hit single "Dangerous" from their debut album, "2.0," Big Data quickly established itself with a distinctive sound that combines elements of synth-pop, alternative, and indietronica, underscored by catchy hooks and thought-provoking lyrics. The project has been characterized by its collaborative nature, featuring various artists across its releases to bring different flavors to each track.
Over the years, Big Data has continued to evolve, with releases like "3.0" and "3.1" marking significant additions to their discography. These works, alongside singles such as "Put Me to Work" and "Unglued," demonstrate Big Data’s ability to blend societal commentary with engaging electronic beats. Their remixes, such as the "Every Window Is A Mirror (Big Data Remix)" and the "Alien Boy (Big Data Remix)," showcase Wilkis's knack for reimagining songs with his unique sonic palette. Through its exploration of the intersections between technology and personal liberty, Big Data has carved out a niche that is as intellectually stimulating as it is musically captivating, making them a standout act in the electronic music landscape.
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