Rodolfo "Fito" Olivares was a luminary in the world of Latin music, particularly celebrated for his contributions to the cumbia genre. Born on April 19, 1947, in Ciudad Camargo, Tamaulipas, Mexico, Olivares began his music career playing with his brothers in local groups before achieving prominence with his own band, Fito Olivares y La Pura Sabrosura. His signature blend of vibrant cumbia rhythms, accented with brass and his dynamic saxophone play, propelled him to stardom in the Latin music scene.

Fito Olivares truly hit his stride in the 1980s when his track "Juana la Cubana" became an international hit, defining his career and leaving an indelible mark on cumbia music. The spirited and danceable nature of his music, featuring a catalog of hits like "El Colesterol," "La Gallina," and "Agüita de Melón," ensured that his work crossed borders and generations, solidifying his place in countless celebrations and dance floors across Latin America and the United States. Despite his passing on March 17, 2023, Fito Olivares' legacy continues through his expansive discography, which celebrates the rich tapestry of Latin rhythms and his infectious 'sabrosura,' a term synonymous with the engaging, flavorful essence of his music.

Genres

Grupera

Gruperas Inmortales

Norteno

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La Sonora Santanera

J Balvin

Shakira

Maluma

MANA

Juanes

Ricardo Arjona

Alejandro Fernández

Latest Release

La Sabrosura Continúa

Fito Olivares

Album - 10 Tracks - Released December 30, 2023