Soft Launch is an indie-pop duo from Los Angeles, California, consisting of vocalist and guitarist Will Jordan and drummer and vocalist Jack Tatum. The band formed in 2018 and quickly gained attention for their dreamy, ethereal sound and introspective lyrics. Their music often explores themes of love, loss, and the complexities of human relationships. With their catchy melodies and heartfelt performances, Soft Launch has captivated audiences with their unique blend of indie-pop and dream-pop.