GENER8ION
Gener8ion is the multimedia music project of French producer, composer and visual artist Benoît Heitz—better known by his stage name Surkin—born in 1985, who rose to prominence in the French house and electro scenes from 2006 onward. The project, created in partnership with director Romain Gavras, fuses futuristic electronic soundscapes with striking visual narratives, and has released material such as the 2016 EP “GN8003” on the Bromance label. In addition to its music releases, Gener8ion has contributed to high‑profile visual campaigns, providing the original score for Nike’s award‑winning “Da Da Ding” advertisement, the launch video for Apple’s iPhone 7 “Don’t Blink,” and more recent collaborations including the 2022 “Neo Surf” video starring 070 Shake, which earned a Wood Pencil at the D&AD Awards. The project continues to blend audio and visual art, reflecting Surkin’s background in contemporary art and his ongoing work at the intersection of music, film and digital culture.
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