Now, Now

Now, Now is the dreamy indie rock project formed in Minnesota by Cacie Dalager and Bradley Hale, later evolving into a duo with Dalager and Jess Abad. Emerging in the late 2000s under the name Now, Now Every Children, they refined their bittersweet blend of atmospheric guitars and vulnerable lyricism on albums like *Threads* (2012), which gained a cult following and received a 10th-anniversary reissue. Their 2018 comeback record *Saved* marked a shift toward synth-kissed introspection, featuring fan favorites like "MJ" and "Enda." Known for collaborations (like their MUNA remix swap) and touring with acts like Paramore, the band’s music balances raw emotional candor with shimmering production. Recent releases like *Lonely Christmas* and remix EPs show their knack for turning heartache into hazy, cathartic anthems that stick around long after the last note fades.