SWAGG

Swagg, whose real name is Sofiane Zermani, is a French‑born rapper and internet personality who rose to prominence in the mid‑2010s for his flamboyant fashion sense, gold‑filled grill work, and highly shareable social‑media content; born in 1994 in Paris, he began releasing trap‑infused tracks such as “Bimbo” and “Allo” that blended catchy hooks with a braggadocious lyrical style and quickly amassed a sizable following across YouTube, Instagram and TikTok, while his over‑the‑top persona earned him the nickname “Swagg Man,” and despite a promising music career his reputation was later tarnished by a 2022 fraud conviction that led to a prison sentence and a period of public scrutiny.