Swishahouse is a Houston, Texas-based independent southern rap record label that was founded in the mid-1990s by Michael "5000" Watts and OG Ron C. The label came to prominence in the early 2000s, helping to define the sound of Houston hip-hop with a focus on the chopped and screwed style, which involves slowing down the tempo of the music and applying techniques such as record scratching and stop-time. Swishahouse became a hub for Houston rappers and a catalyst for the careers of Paul Wall, Chamillionaire, Mike Jones, and Slim Thug, among others, with the label's mixtapes and albums often featuring freestyles and collaborative tracks that showcased the talents of its roster.

Swishahouse gained national attention with the commercial success of artists like Mike Jones, whose catchphrase "Who is Mike Jones?" became a viral phenomenon before the age of social media. With a catalog dense with release titles such as "The Day Hell Broke Loose" series and "F**k Action" mixtapes, the label not only served the streets with raw freestyles and compilation albums but also impacted mainstream music with a significant Houston flavor. Their recent releases, such as "Midlife Crisis (Swishahouse RMX)" and "Ballin & Shotcallin," continue to carry the torch for the chopped and screwed legacy, as Swishahouse remains an integral piece of Southern hip-hop history.

Genres

Chopped And Screwed

Dirty South Rap

Houston Rap

Related Artists

Z-Ro

Paul Wall

UGK

Mike Jones

Slim Thug

Lil' Flip

Chamillionaire

Trae Tha Truth

Travis Scott

Don Toliver

DJ Screw

Big Moe

Latest Release

Midlife Crisis (Swishahouse RMX)

Slim Thug•

Swishahouse

Album - 13 Tracks - Released December 8, 2023