LOONA

LOONA is a South Korean girl group formed by Blockberry Creative. The group embarked on an innovative pre-debut project starting in October 2016, introducing each member to the public through individual singles and music videos, effectively creating sub-units within the group before its official debut in August 2018 with the extended play (EP) "+ +". This unique approach not only highlighted the individual talents and styles of its twelve members - HeeJin, HyunJin, HaSeul, YeoJin, ViVi, Kim Lip, JinSoul, Choerry, Yves, Chuu, Go Won, and Olivia Hye - but also created a rich, interconnected universe that captivated a global fanbase known as "Orbit".

LOONA has released a series of albums, EPs, and singles that blend various musical styles, showcasing their versatility and ability to innovate within the K-pop industry. Their music, including hits like "Butterfly", "So What", and "Why Not?", has been praised for its empowering messages and complex production. Recent releases such as "You and Me Together", "LUMINOUS", and "SICK LOVE", alongside their participation in reality shows like "<Queendom2>", demonstrate LOONA's continuous growth and exploration of new sounds. The group has successfully broadened its international appeal, further establishing its position as a transformative force within the global pop landscape.