YADDAY

YADDAY (born Nikita Yadaev) is a Russian rapper and songwriter known for his moody, introspective tracks blending trap beats with emo-pop sensibilities. Hailing from Novokuznetsk and born in 2000, he rose through Russia’s hip-hop underground around 2018, gaining traction with raw lyrics about love, existential angst, and navigating early adulthood—themes echoed in tracks like "Взрослость" ("Adulthood") and "Любовь - это" ("Love Is"). His sound often mixes melodic hooks with gritty vocal delivery, showcased in viral hits like "Цунами" ("Tsunami") and collaborations with artists like OG Buda.

YADDAY’s DIY ethos and relatable Gen-Z storytelling have cemented his status in Russia’