Buy Her Sugar

**Buy Her Sugar** is the indie rock passion project of Canadian musician Matthew Adam, blending gritty garage-rock energy with moody synth-pop textures. Since emerging around 2018, the project has carved out a raw, introspective sound that pairs driving guitar riffs with lyrics dissecting modern anxieties, relationships, and the occasional vampire metaphor (see: *Vampire’s Heart*). Tracks like *Sugar and Cigarettes* and *Money Control* showcase Adam’s knack for wrapping existential musings in sticky hooks, while recent releases like *Mantra* lean into hypnotic, danceable rhythms. Based in Toronto, Buy Her Sugar thrives on DIY ethos and a knack for turning late-night thoughts into songs that feel equally suited for basement shows or midnight drives.